Chapter Five: Beer, Boomerangs, and Bourbon Street

I went on to found a video post production facility, got involved in documentary film
making projects, a music radio show, built an audio production studio and hired a graphic designer for my burgeoning marketing company, Boomerang Business Communications.

Then it was off to devise a promotional program for the Festival of Beers which expanded attendance so dramatically it had to move to it’s current Avila Beach location (it was originally in the parking lot of the Graduate).

Next I conceived of and negotiated the permit maze to create the first daytime Mardi Gras event (turning Garden Street into Bourbon Street) which grew quickly and after two years had to be moved to Mission Plaza.

By this time I was also deep into promoting the SLO Brewing Co. and helped launch their national bottled beer program.