Sunday, September 16, 2007

Who's Dan? And Why Do You Need to Know Him?


During my day job of consulting wineries on how to best market their brands I encountered a unique web based "human powered network." It's called iKnowDan.com.

They are still in beta at this moment and are preparing a section dedicated to wine tasting rooms and wine related events. Which is kinda how I got involved.

The interesting part, to those of you interested in fine wine and good food, is that you can sign up for "savings based" alerts on lunches, dinners, tickets to events, etc.

From my perspective (helping wineries market themselves) I could see the situation where it's the day before an event and you've got 15 unsold tickets. The business can fire an email to iKnowDan.com and send subscribers (who have signed up to be alerted to such deals) and offer them $10 off the ticket price.

One example, the Winery Music Awards offers 10% off a pair of tickets to their big finals event when you buy online at www.BrownPaperTickets.com and use the promo code "iKnowDan."

I do quite a bit of web based research and helping clients improve their web based marketing tools and I've never seen anything like iKnowDan.com. I signed up two days ago!

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