If not X, Then Y = Red Wine?

I can't help it, my day job is working as a "marketing genius." And, because wine marketing is a specialty of mine, any research about new trends that relate to the wine industry are like Vegas neon to me.
You can start by checking the bar chart to see where you fit in. Then check out some interesting info about Generation Y's (also known as "the Millennials") beverage preferences. For pychographic differences between Generation X and Y see the handy chart at the end of this post.

Turns out that when it comes to wine (X'ers still mostly prefer beer) they like it red.
• Millennials tend to prefer red wines (51 percent of volume) more so than older consumers (approximately 44 percent).
• Among red wines, Cabernet and Pinot Noir have the most distinct skew toward Millennials; Chardonnay remains the most popular white wine across all ages.
• Pinot Grigio, Sauvignon Blanc and Rieslings account for a higher share of Millennials’ wine purchases compared with the over-30 population.
• Similar to the beer category, Millennials are more open to trying imported varieties and also contribute more to sake sales than Gen Xers and Baby Boomers.
• Nielsen’s research shows that while Millennials perceive wine to be “relaxing” and “sophisticated,” they associate a certain formality with wine, citing it most often as the beverage of choice during a “formal” night out, and less often for casual occasions.
• While most Millennials consider themselves as novices or only slightly knowledgeable about wine, approximately one-third (34 percent) are interested in learning more.

Info for this study was collected via a triangulation of Nielsen’s Homescan consumer panel information and online survey and fieldwork from a sample of nearly 900 consumers 21 years old and older who drink beer, wine and spirits at least once every two months.