Thursday, September 18, 2008

Local German Beer - Oxymoron or Ompah in a Glass?


Believe it or blow foam on your friend standing next to you.... an adventurous brewing entrepreneur has launched an authentic German style brewery right here in SLO.

EINHORN BEER Founder, Douglas Martin, a Chicago native who spent nearly two decades in Germany studying the craft. The results are a new microbrewery that makes beer in the German tradition.
“Germans really believe they make the best beer in the world,” he said. “Americans brew good beer, too,” Martin granted, “but it’s an entirely different style.

After working for a mineral water distributor in Germany, Martin attended Doemens Beverage Academy in Munich, one of three German colleges specializing in all aspects of the wine, mineral water, juice, and especially the beer industries.
After graduating from Doemens, Martin went to work for Scottish & Newcastle one of the top-ten macro-breweries in the world, responsible for such famous cold-ones as Fosters, Newcastle, Strong Bow, and Baltika.


All of our
full-bodied brews are made with the best raw materials available, brewed just the way you might discover on your travels in and around Germany.

You will find them true to their heritage - yet unique the way one expects from a California craft beer. The century-old traditions behind these hand-crafted brews guided us in their creation, but we have chosen to remain free with our own interpretation of the Germanic beer culture. Prosit!

Try the best German style beers available on California's Central Coast - 2 great events are approaching fast!

Check out their brews at LEVEL 4 RESTAURANT & LOUNGE in Paso Robles for OCTOBERFEST on Friday October 3rd or at the MORRO BAY HARBOR FEST on Saturday & Sunday October 4-5 ! You won't regret it !

2 comments:

Anonymous said...

No more an oxymoron than New Belgium from Colorado or "champagne" from California. In end effect, almost all styles of beer have their origin Europe.

I'm looking forward to trying the beer.

Wine Whisperer said...

I agree. Most people in the wine biz have learned to refer to sparkling wine from outside France as "sparkling wine." It's also kinda like restaurants featuring "homemade" stuff on the menu. I can't wait to try the Einhorn myself... I love German, Austrian and Dutch style beers.