Tuesday, September 30, 2008

Roll Over Guy de Muapassant

It's like a modern day retelling of, The Necklace, Guy's well known short story first published in 1884. Maybe we're seeing the beginnings of wine journalism's version of reality shows.
First the news of the faked review in Wine Spectator and now
Food & Wine writer Lettie Teague pulls a fast one at a dinner party all in the name of a good story. I wonder if her name is a nom de plume, because it sounds suspiciously close to the name of Monk's assistant in the popular USA-TV series.

Wine Scams: A Counterfeiter Confesses

F&W’s Lettie Teague—feeling glee, then guilt—explores the growing problem of wine fraud by attempting to dupe her friends with a fake bottle of 100-point Bordeaux.

Almost every woman I know (including myself) has knowingly purchased a fake designer handbag at one time or another. I know it’s wrong—that counterfeiting can cost legitimate companies a great deal of money, and that it can harm the unwitting purveyors of fakes as well. For example, eBay was recently ordered to pay $60 million to LVMH, owner of the Louis Vuitton and Christian Dior brands, for selling fakes on its site.

Of course, fancy handbags aren’t the only luxury goods considered worth copying these days; as the price of fine wine escalates, so, too, has the quantity of imposter bottles on the market. The number has reached into the hundreds of thousands, as in Tuscany, where Italian authorities found quite a few Brunello producers making their fancy wine with cheap, non-Brunello grapes. (The government’s fraud-fighting tactics are quintessentially Italian: They began training policemen as undercover sommeliers.)


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